Advertising and Hypnosis
News & Updates
Recently there is a new TV advertisment for a “Crispy Crunch” candy bar involving a man trying to hypnotize you, … “whenever you hear a car horn honk, you will experience a irresistable craving for a Crispy Crunch and when he claps his hands you will remember nothing”. Is this the way hypnosis works? In some ways yes, if you allow this suggestive commercials message to be implanted in your head, then it will do the job of making you “Remember Crispy Cruch Forever” In any form of advertising there is the “hook”, the thing that makes you remember the product usually via a slogan. “Where’s the beef?”, “I am Canadian”, “I wish I was an Oscar Mayer Wiener”..ect We are bombarded by many “hypnotic” messages every day from many different sources, we have the choice of whether we ignore them or we let them in our minds. We usually get one of these messages in our heads when our guard is down, they can be difficult to get out. My suggestion, turn off the items that give you these messages. Radio, TV, internet, we can’t completely avoid these but we can limit our exposure, don’t leave a radio and TV on as a droning background noise, actively listen or shut it off. I do not watch TV, I do not have even the basic 3 or 4 channels and when I do watch it when I am on the road, I am amazed at all the advertisments telling me what I should have or how I should look. There is not button or dial on the TV to turn up the intelligence on it. Learn to rediscover the joy of reading and the sound of your own thoughts.
JayDee